The Human Element in AI-Driven Content Creation: Why Quality Control Matters More Than Ever
As CEO of 3rd i Digital, I’ve witnessed the entertainment industry transform dramatically over our 25 years in quality control. […]
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The Boutique Alliance: Expanded Services, Client Focused, AI Driven
In the rapidly evolving
media and entertainment (M&E) landscape, small firms face the challenge
of scaling their services without losing
their boutique essence. One solution
is collaboration, where two smaller
companies combine resources to offer a broader spectrum of services,
enabling competition with larger corporations without sacrificing their
core value of personalized service. The
strategic use of artificial intelligence
(AI) serves as a force multiplier in this
alliance by streamlining operations
and fostering creative solutions that
were previously beyond the reach of
smaller companies.
Balancing Machine Efficiency with the Human Touch in Quality Control
Automation greatly benefits quality control and the preparation of files for final delivery. However, the advantages of bringing to bear the gifted eyes and ears of seasoned quality control professionals on M&E content cannot be undervalued. Balancing machine efficiency with the human touch is key when designing workflows and preparing services for clients.
Fulfilling the Promise of the Metaverse
The metaverse holds a lot of promise — the promise of connection, entertainment, and commerce, all in a virtual setting. While the eventual scope of the metaverse may be unknown, one thing is certain: extensive testing by trained eyes will enable users to maximize their experience by limiting frustrations in the user interface.
The Client Experience in the Age of Virtual Workflows
Virtual workflows, with internal and client-facing systems accessible anywhere on the planet, enable global expansion. However, companies serving the M&E industry must not lose sight of the importance of direct client interaction with dedicated and knowledgeable staff. This is especially significant during a global pandemic, where content owners big and small need confidence that their product is being given the attention it deserves.
Preparation, Responsibility and Perseverance
The outbreak of the novel coronavirus COVID-19 presents complicated challenges to small-to-medium-sized companies whose primary business is traditionally conducted on-site. Moving forward requires balancing comprehensive preparation and strict responsibility to one’s workforce, while maintaining an attitude of flexibility and perseverance in the face of the enormous stress and logistical difficulties presented by this worldwide pandemic.
Content, Constantly
The era of the specialist with a singular focus is fading. In order to survive in today’s increasingly consumer-facing M&E marketplace, many companies diversify the services they offer. However, it is key for companies to reach into related areas without compromising the core services for which they are known. By maintaining the same level of quality across all services they offer, a company can not only survive, but also thrive in today’s market.
The Value of Analyzing Data as a Performance Tool and Service Offering
When thoughts turn toward analyzing data, the notion of offering data review and analysis as a service outside of one’s organization often comes first. However, it is of equal value to apply analytics inward by measuring and quantifying internal performance metrics, with the goal of streamlining operations and improving efficiency. Furthermore, service providers collect much data that is of interest to their clients and partner companies, but this dataset is often an unmined resource. Interpreting this data often reveals new insights that can be offered as an additional service, requiring little-to-no extra investment.
2017: The Year of Quality VR
2016 was known as “The Year of VR.” With the release of the Oculus Rift, the HTC Vive, the Sony PSVR and the Google Daydream View, as well as the increased distribution of the Samsung Gear VR and Google Cardboard mobile headsets, the VR consumer base grew dramatically. 2017 offers more enticements to the consumer in the form of higher profile content as big-name creatives and companies commit to creating compelling experiences for both the home and out-of home markets. In order for the ecosystem to thrive, VRcontent in 2017 must meet the demands of an increasingly sophisticated consumer base. VR experiences can no longer depend on the “wow” factor, but must be well conceived and expertly finished to higher standards of quality to keep viewers immersed. In short, if 2016 was “The Year of VR,” 2017 must be “The Year of Quality VR.”
3rd i Awarded Netflix Preferred Vendor Status for Originals Master Fulfillment, in Addition to Master Quality Control
3rd i is pleased to announce they have successfully completed the vetting process for preparing and delivering Interoperable Master Format (IMF) packages to Netflix, and have been selected as a dual-badge Netflix Preferred Vendor for Originals Master Fulfillment and Master Quality Control. With 3rd i’s long-standing history of master-level quality control, they are well-suited to maintain the highest levels of quality while ensuring the successful delivery of projects to Netflix.
